How to Use "Mate Tea Gourd" to Enter the Fast-Growing Health & Wellness Gift Market?

How to Use "Mate Tea Gourd" to Enter the Fast-Growing Health & Wellness Gift Market?

The global health and wellness gift market is experiencing rapid growth. Consumer demand for gifts has shifted from mere appearance and practicality to a combination of health attributes, natural value, and scenario adaptability. As a natural wellness beverage with refreshing and fatigue-relieving properties, mate tea’s exclusive brewing utensil — the mate tea gourd — has become a high-quality carrier to enter the wellness gift market, thanks to its food-grade material safety, exclusive brewing functionality, and customizable design.
For gift market purchasers, the core pain points to successfully enter this track are: how to accurately match the product characteristics of mate tea gourds with the consumer demands of wellness gifts, how to create differentiated advantages through optimization of design, craftsmanship, and customization, and how to build market trust through quality certifications. This guide breaks down the complete logic of mate tea gourds entering the health and wellness gift market from multiple dimensions — market demand, product value, positioning strategy, and design optimization — to achieve precise alignment between products and the market.

Table of Contents

  1. Growth Trends and Core Consumer Demands of the Health & Wellness Gift Market
  2. Product Value of Mate Tea Gourds and Their Natural Adaptability to the Wellness Gift Market
  3. Core Positioning Strategies for Mate Tea Gourds to Enter the Wellness Gift Market
  4. Product Design and Craftsmanship Optimization of Mate Tea Gourds for the Gift Market
  5. Customization Solutions of Mate Tea Gourds and Matching Personalized Demands of the Gift Market
  6. Quality Certifications of Mate Tea Gourds and Trust Building in the Wellness Gift Market
  7. Channel Layout and Scenario-Based Marketing of Mate Tea Gourds for the Gift Market
  8. Differentiation from Competitors and Competitiveness Enhancement of Mate Tea Gourds in the Gift Market
  9. FAQs
  10. Conclusion

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1 Growth Trends and Core Consumer Demands of the Health & Wellness Gift Market

The popularization of global health and wellness concepts has driven the wellness gift market into a period of high-speed growth. Its core growth drivers come from the expansion of consumer groups and the upgrading of demand standards, which also lays the foundation for the market entry of mate tea gourds.
From the perspective of consumer groups, the customer base for wellness gifts has expanded from the traditional middle-aged and elderly groups to all age groups, including urban white-collar workers, business people, and outdoor enthusiasts. Among them, business gifting, holiday gifting, and personal heartfelt gifting have become the three core consumption scenarios. Different customer groups have different focuses on gifts, but health and safety are always the primary considerations for all purchasers and consumers — the materials and craftsmanship of gifts must comply with international food safety standards to avoid harmful substance residues, which is also the core difference between wellness gifts and ordinary gifts.
From the perspective of demand standards, modern consumers’ requirements for wellness gifts present a three-fold characteristic of "practicality + appearance + added value": - Practically, products are required to have exclusive functions rather than being universal utensils; - Aesthetically, they pursue simple, light luxury, or personalized designs that fit the aesthetics of different gifting scenarios; - In terms of added value, they focus on the cultural attributes and customization capabilities of products, allowing gifts to have both practical and emotional value. In addition, purchasers also pay special attention to the mass customization capability and quality stability of products to ensure the consistency and high-end sense of gifts.

2 Product Value of Mate Tea Gourds and Their Natural Adaptability to the Wellness Gift Market

Mate tea gourds are not ordinary beverage utensils. Their product value is highly aligned with the core demands of the health and wellness gift market. This natural adaptability is reflected in three dimensions — health attributes, exclusive functions, and material safety — making them a core advantage different from other wellness gifts.

2.1 Wellness Attributes of the Beverage Itself Endow the Utensil with Core Value

As a natural wellness beverage, mate tea has the characteristics of refreshing and relieving fatigue with a rich taste. Its brewing requires a temperature of 70-85℃ and an exclusive "more tea, less water" method. As its exclusive brewing utensil, the mate tea gourd is naturally bound with the "health and wellness" product label, which is highly consistent with the core positioning of the wellness gift market. Compared with ordinary water cups and tea sets, the mate tea gourd has scenario-based wellness value due to its adaptation to wellness beverages, making it a differentiated product for gift purchasers.

2.2 Exclusive Brewing Function Meets the Demand for Practical Gifts

The ground brewing characteristic of mate tea requires the utensil to be equipped with a special filter to separate tea powder from tea soup, and it also needs a certain degree of heat preservation to maintain the optimal brewing temperature of 70-85℃. The exclusive filter design and heat preservation structure design of the mate tea gourd perfectly meet the brewing needs of mate tea, solving the pain points of brewing mate tea with universal utensils. The exclusivity of this function endows it with irreplaceable practical value, which conforms to the core demand of "practicality first" for wellness gifts.

2.3 Food-Grade Material Construction Meets the Safety Standards of Health Gifts

High-quality mate tea gourds are made of food-grade stainless steel as the core material, avoiding the risk of heavy metal migration and harmful substance residues from the source, and fully meeting the strict requirements of wellness gifts for health and safety. The corrosion resistance and durability of food-grade stainless steel also enable the mate tea gourd to have long-term use value, getting rid of the disadvantage of "one-time use" of ordinary gifts and improving the actual value of gifts.

3 Core Positioning Strategies for Mate Tea Gourds to Enter the Wellness Gift Market

Precise market positioning is the key for mate tea gourds to enter the wellness gift market. It is necessary to conduct hierarchical positioning based on gifting scenarios, customer characteristics, and product specifications to avoid disconnection between products and demands caused by "general positioning". The core can be divided into three positioning directions: business gifting, personal gifting, and holiday gifting.

3.1 Business Gifting: High-End Texture, Highlighting Customization and Quality

The core customer group for business gifting is corporate purchasers, with demands focusing on high-end texture, brand customization, and practicality, suitable for business office, corporate souvenirs, and other scenarios. Mate tea gourds with this positioning should be made of 304 (18/8) food-grade stainless steel, equipped with a double-layer vacuum insulation structure. The appearance design is mainly simple and light luxury, providing high-end color schemes such as single-color matte and metal texture. At the same time, it supports laser engraving customization of corporate logos and corporate cultural slogans to enhance the brand attribute of gifts.

3.2 Personal Gifting: Compact and Portable, Emphasizing Appearance and Personalization

The core customer group for personal gifting is ordinary consumers, with demands focusing on compactness and portability, outstanding appearance, and cost-effectiveness, suitable for mutual gifting among friends, birthday gifting, daily heartfelt gifts, and other scenarios. For this positioning, mate tea gourds can be launched in mini and portable models, adopting a single-layer food-grade stainless steel structure to reduce costs. The appearance design has a variety of color options, adding customization options such as simple patterns and personalized engraving. At the same time, it is equipped with a portable lanyard and a dust-proof cup lid to improve the convenience of outdoor and daily use.

3.3 Holiday Gifting: Gift Box Sets, Focusing on Ritual Sense and Added Value

The core customer group for holiday gifting is gift wholesalers and online gift platforms, with demands focusing on gift box packaging, combination matching, and ritual sense, suitable for various festivals such as Christmas, Thanksgiving, and New Year. For this positioning, mate tea gourds need to launch gift box sets, which can be matched with mate tea special tea bags, stainless steel stirring spoons, customized coasters, and other accessories. The gift box design is in line with the holiday theme, and it also supports personalized customization of the gift box, improving the added value and ritual sense of the gift through the combination of "utensils + accessories".
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4 Product Design and Craftsmanship Optimization of Mate Tea Gourds for the Gift Market

Product design and craftsmanship are the core links for mate tea gourds to impress wellness gift purchasers. It is necessary to carry out targeted optimization around the brewing characteristics of mate tea, gift use scenarios, and consumer experience, focusing on three core dimensions: material, structure, and details, while balancing appearance and practicality.

4.1 Material Selection: Food-Grade Stainless Steel as the Core, Complying with International Safety Standards

The core material of mate tea gourds should be 304 (18/8) food-grade stainless steel, and some high-end models can be upgraded to 316 food-grade stainless steel to ensure corrosion resistance and no release of harmful substances. At the same time, the migration of heavy metals should be strictly controlled to comply with international food safety standards. The surface of the material can be treated with sandblasting, matte, polishing, and other processes to improve the hand feel and visual texture, avoid fingerprint residue, and fit the high-end positioning of gifts.

4.2 Structural Design: Dual-Track Parallel of Double-Layer Vacuum and Single-Layer Structures to Meet Different Demands

Combining the brewing temperature requirements of mate tea and the needs of different gifting scenarios, mate tea gourds need to adopt a dual-track parallel design strategy of double-layer vacuum insulation and single-layer structure:
  • Double-layer vacuum insulation structure: Focus on high-end business gifting, which can achieve 6-8 hours of medium-temperature heat preservation, accurately maintaining the optimal brewing temperature of mate tea at 70-85℃. It also has a cold preservation function to meet the drinking needs in summer;
  • Single-layer food-grade stainless steel structure: Focus on the personal gifting and cost-effective market, which is lighter in weight and more portable, meeting the needs of daily quick brewing and outdoor use.

4.3 Detail Optimization: Meeting Brewing Needs and Improving User Experience

Detail design directly affects the user experience of gifts. Mate tea gourds need to be targeted optimized around the brewing characteristics of mate tea:
  • Equipped with a detachable 304 stainless steel filter, the filter pore size is adapted to the ground characteristics of mate tea, achieving perfect separation of tea powder and tea soup. The filter is detachable for cleaning, improving practicality;
  • Adopt a smooth cup mouth treatment process to avoid mouth cutting when drinking and improve drinking comfort;
  • Design a non-slip silicone handle/cup bottom to prevent slipping during office and outdoor use and enhance safety;
  • Equipped with a sealed leak-proof cup lid, suitable for mobile scenarios such as car use and outdoor activities, avoiding tea soup spilling.

4.4 Appearance Design: Simple and Versatile, Adapting to Diverse Aesthetics

The appearance design of wellness gifts should follow the principle of "simplicity without being simplistic" to avoid aesthetic fatigue caused by excessive decoration. The appearance of mate tea gourds is mainly simple lines, launching a variety of color schemes such as classic black, pearl white, metallic silver, and Morandi colors. At the same time, it supports customized patterns and engraving, making the product not only fit the high-end sense of business scenarios but also meet the personalized needs of personal scenarios.

5 Customization Solutions of Mate Tea Gourds and Matching Personalized Demands of the Gift Market

Personalized customization is one of the core demands of the wellness gift market, and it is also the key for mate tea gourds to improve product added value and impress purchasers. For the mass customization and personalized customization needs of the gift market, it is necessary to create a full-dimensional OEM/ODM customization solution, covering three levels: product appearance, accessory combination, and gift box packaging, to meet the customization needs of different purchasers.

5.1 Product Appearance Customization: Meeting the Personalized Expression of Brands and Individuals

Provide a variety of product appearance customization services to adapt to the different needs of corporate purchasers and individual consumers:
  • Corporate side: Support two customization methods — laser engraving and silk screen printing. It can engrave corporate logos, brand names, business slogans, etc. The customization positions include the cup body, handle, and cup lid, ensuring brand exposure without damaging the overall beauty of the product;
  • Personal side: Support personalized engraving and simple pattern customization, which can engrave names, blessings, commemoration dates, etc., to meet the emotional expression needs of personal gifting.
At the same time, the product color and surface process can be customized according to the purchaser’s needs to create an exclusive mate tea gourd style.

5.2 Accessory Combination Customization: Flexible Matching to Improve Gift Added Value

Provide flexible accessory combination customization services for different gifting scenarios. Purchasers can freely match according to their needs to create personalized gift sets:
  • Basic model: Mate tea gourd + special filter + sealed cup lid;
  • Advanced model: Mate tea gourd + special filter + sealed cup lid + stainless steel stirring spoon + portable lanyard;
  • High-end model: Mate tea gourd + special filter + sealed cup lid + stainless steel stirring spoon + customized coaster + mate tea special tea canister.

5.3 Gift Box Packaging Customization: Fitting Scenarios and Creating Ritual Sense

Gift boxes are an important part of wellness gifts, directly affecting the ritual sense of gifting. Provide full-dimensional gift box packaging customization services:
  • Gift box material: Choose high-end materials such as cardboard and leather to improve the texture of the gift box;
  • Gift box design: The gift box pattern and color can be customized according to the gifting scenario, such as the simple logo model for business scenarios, the theme model for holiday scenarios, and the fresh model for personal scenarios;
  • Gift box printing: Support the printing of the purchaser’s corporate logo, holiday blessings, customized text, etc., to create an exclusive gift box.
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6 Quality Certifications of Mate Tea Gourds and Trust Building in the Wellness Gift Market

The requirements for quality and safety in the health and wellness gift market are much higher than those in the ordinary gift market. When selecting products, purchasers take the international certifications and quality control systems of products as core considerations. Mate tea gourds need to build market trust through perfect quality certifications and quality control systems to become a reassuring choice for purchasers.

6.1 Core International Certifications: Complying with Global Food Safety Standards

Mate tea gourds need to obtain core international certifications in the wellness gift market to ensure that products comply with food safety standards in different regions of the world. The core certifications include:
  • FDA Certification: Comply with the food contact material safety standards of the U.S. Food and Drug Administration, suitable for the North American market;
  • LFGB Certification: Comply with the food contact material safety standards of Germany, strictly control the migration of heavy metals, suitable for the European market;
  • BSCI Certification: Ensure the social responsibility and quality control of the production process, meeting the supply chain requirements of international purchasers;
  • BPA FREE Certification: Ensure that the product has no bisphenol A release, ensuring use safety from the source.
These international certifications are the "passport" for mate tea gourds to enter the global wellness gift market and the core basis for purchasers to judge product quality.

6.2 Full-Process Quality Control System: Ensuring Product Quality Stability

Establish a full-process quality control system from raw material procurement to finished product delivery to ensure the quality stability of mate tea gourds and meet the mass procurement needs of purchasers:
  • Raw material testing: Conduct heavy metal and material composition testing on food-grade stainless steel raw materials to ensure that the raw materials meet the standards;
  • Production process control: Conduct full monitoring of production links such as stamping, welding, polishing, and assembly to avoid process defects;
  • Finished product testing: Conduct airtightness, heat preservation, and material safety testing on each batch of finished products, and reject unqualified products;
  • Packaging testing: Conduct compression and damage prevention testing on gift boxes and packaging to ensure the integrity of products during transportation.

6.3 Product Traceability System: Improving Purchasers’ Trust

Build a product traceability system for high-end business gifting mate tea gourds. Purchasers and consumers can query raw material batches, production time, test reports, certification certificates, and other information through the product QR code to realize full-process traceability of products, further improving the trust and high-end sense of products.

7 Channel Layout and Scenario-Based Marketing of Mate Tea Gourds for the Gift Market

High-quality products need to be matched with precise channel layout and scenario-based marketing to achieve the rapid landing of mate tea gourds in the wellness gift market. The channel layout should focus on the core procurement channels of the gift market, and marketing should combine the wellness attributes of mate tea and gifting scenarios to achieve precise reach of products and demands.

7.1 Channel Layout: Focus on Core Procurement Channels to Achieve Full Market Coverage

According to the procurement characteristics of the wellness gift market, mate tea gourds need to layout offline core channels and online digital channels to achieve full coverage of the global market:
  • Offline channels: Connect with global gift wholesalers, high-end supermarkets, wellness centers, and business gift stores, and set up product display areas in core business districts to allow purchasers to intuitively feel the texture and design of products;
  • Online channels: Settle in world-renowned gift procurement platforms and cross-border e-commerce platforms, build exclusive product display pages, and detail the product design, craftsmanship, certification, and customization solutions. At the same time, provide online customization consultation and sample delivery services;
  • Industry exhibitions: Participate in gift exhibitions and wellness products exhibitions around the world, display new product designs and customization solutions through exhibitions, communicate face-to-face with purchasers, and expand cooperation channels.

7.2 Scenario-Based Marketing: Binding Gifting Scenarios and Delivering Product Value

The core of scenario-based marketing is to bind mate tea gourds with specific gifting scenarios, allowing purchasers and consumers to intuitively feel the adaptability of products. The core is to create three scenario-based marketing:
  • Business office scenario: Highlight the high-end texture, heat preservation function, and brand customization capability of mate tea gourds, adapt to business office, corporate souvenirs, customer appreciation gifts, and other scenarios, and deliver the product value of "healthy office, quality gifting";
  • Outdoor leisure scenario: Highlight the portability, leak-proof, and durability of mate tea gourds, adapt to outdoor camping, fitness sports, daily travel, and other scenarios, and deliver the product value of "natural wellness, always with you";
  • Holiday gifting scenario: Launch holiday-limited gift box sets combined with the themes of different festivals, highlight the ritual sense and combination value of products, adapt to holiday gifting scenarios such as Christmas, Thanksgiving, and New Year, and deliver the product value of "healthy gifts, a heartfelt choice".
At the same time, combined with the cultural attributes of mate tea, create content such as product brewing tutorials and wellness knowledge popularization, and spread it through social media and gift procurement platforms to improve the cultural added value and market awareness of products.

8 Differentiation from Competitors and Competitiveness Enhancement of Mate Tea Gourds in the Gift Market

Competition in the wellness gift market is becoming increasingly fierce. Mate tea gourds need to build core competitiveness through differentiation of functions, materials, and services, distinguish themselves from ordinary water cups, tea sets, and wellness utensils, and become a differentiated product for purchasers.

8.1 Functional Differentiation: Creating Exclusive Brewing Utensils for Mate Tea

Compared with ordinary water cups and tea sets, the core differentiation of mate tea gourds lies in the exclusive brewing function for mate tea — special filter, precise heat preservation, and adaptation to the brewing method of mate tea, solving the pain points of brewing mate tea with universal utensils. The exclusivity of this function endows mate tea gourds with irreplaceable market value, avoiding homogeneous competition with ordinary beverage utensils.

8.2 Material Differentiation: Adhering to the Health Bottom Line of Food-Grade Stainless Steel

Compared with wellness utensils made of ceramics, glass, plastic, and other materials, mate tea gourds use food-grade stainless steel as the core material, which has three advantages: corrosion resistance, durability, and portability. At the same time, there is no release of harmful substances, which conforms to the health and safety needs of wellness gifts. Ceramic and glass utensils are easy to break, and plastic utensils have the risk of harmful substance release, while food-grade stainless steel mate tea gourds perfectly avoid these pain points and become a high-quality choice for wellness gifts.

8.3 Service Differentiation: Providing Full-Link Gift Solutions

Compared with ordinary product suppliers, it is necessary to provide purchasers with full-link gift solutions from product customization to after-sales service, rather than just product sales:
  • Pre-sales: Provide professional product selection consultation, customization plan design, and sample delivery services, and recommend suitable product styles according to the purchaser’s gifting scenarios and customer characteristics;
  • In-sales: Provide mass customization production, fast delivery, and logistics tracking services to ensure that the purchaser’s gifts are delivered on time and with high quality;
  • After-sales: Provide product quality guarantee, damage replacement, and customization after-sales adjustment services to solve the purchaser’s worries.
This full-link service model makes the mate tea gourd not only a product but also a wellness gift solution for purchasers, greatly improving the market competitiveness of the product.
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FAQs

Q1: What are the core customer groups of the health and wellness gift market that mate tea gourds are suitable for?

A1: The core customer groups of mate tea gourds are divided into three categories: first, corporate purchasers, used for business office, customer appreciation, corporate souvenirs, etc.; second, gift wholesalers/online gift platforms, used for holiday gifting, offline supermarket sales, etc.; third, ordinary consumers, used for personal gifting, daily personal use, etc. Full customer group coverage gives it broad market space.

Q2: What are the core international certification requirements for food-grade stainless steel mate tea gourds?

A2: It is necessary to obtain four core certifications: FDA, LFGB, BSCI, and BPA FREE. FDA and LFGB ensure that products comply with European and American food contact material safety standards, BSCI ensures the quality control of the production process, and BPA FREE ensures that the product has no bisphenol A release. This is the core requirement for entering the global wellness gift market.

Q3: What is the heat preservation time of the double-layer vacuum insulated mate tea gourd suitable for mate tea brewing?

A3: The optimal brewing temperature of mate tea is 70-85℃. The double-layer vacuum insulated mate tea gourd needs to achieve 6-8 hours of medium-temperature heat preservation, which can not only maintain the optimal brewing temperature but also meet the needs of multiple daily brews. It is the core heat preservation standard suitable for mate tea brewing.

Q4: What levels do the customization services of mate tea gourds cover, and do they support mass customization?

A4: The customization services of mate tea gourds cover three levels: product appearance, accessory combination, and gift box packaging. They support various methods such as laser engraving, silk screen printing, color matching customization, and pattern customization, and fully support mass customization, which can meet the large-scale business gifting needs of corporate purchasers.

Q5: What are the considerations for the filter design of mate tea gourds, and why are they suitable for mate tea brewing?

A5: The mate tea gourd is equipped with a detachable 304 stainless steel filter. The filter pore size is precisely adapted to the ground characteristics of mate tea, which can achieve perfect separation of tea powder and tea soup, avoiding tea powder residue when drinking; at the same time, the filter is detachable for cleaning, solving the pain point of difficult cleaning after mate tea brewing. It is an exclusive accessory specially designed for mate tea.

Q6: What is the difference between the double-layer vacuum and single-layer structures of mate tea gourds, and how to select products?

A6: The double-layer vacuum structure focuses on high-end business gifting, with 6-8 hours of medium-temperature heat preservation and cold preservation functions, better texture, and a slightly higher price; the single-layer structure focuses on the personal gifting and cost-effective market, which is lighter in weight, more portable, and affordable. Purchasers can choose the corresponding structural style according to the gifting scenario and customer positioning.

Q7: What customizations can be made to the gift box set of mate tea gourds, and which gifting scenarios are they suitable for?

A7: The gift box set of mate tea gourds can customize the gift box material, color, pattern, and printing. At the same time, it can flexibly match accessories such as filters, stirring spoons, coasters, and tea canisters, suitable for various scenarios such as business souvenirs, holiday gifting, and birthday gifting. Corresponding gift box themes can be created for different scenarios.

Q8: What are the control standards for the migration of heavy metals in food-grade stainless steel mate tea gourds?

A8: Food-grade stainless steel mate tea gourds strictly follow the heavy metal migration control standards of LFGB and FDA. The migration of heavy metals such as chromium, nickel, lead, and cadmium is controlled within the international safety limits, and they also comply with the relevant requirements of the "National Food Safety Standard for Stainless Steel Products" to ensure use safety.

Q9: What is the core differentiated advantage of mate tea gourds entering the wellness gift market?

A9: The core differentiated advantage lies in "exclusive functions + healthy materials + full-link customization services", that is, the exclusive brewing function of mate tea is irreplaceable, the food-grade stainless steel material meets wellness needs, and the full-link customization service provides purchasers with a complete gift solution, which is different from ordinary beverage utensils and wellness gifts.

Q10: What guarantees are there for the logistics and packaging of mate tea gourds to ensure the integrity of gifts?

A10: Mate tea gourds adopt shockproof and pressure-proof inner packaging, matched with hard gift boxes/outer boxes, which effectively prevent collision and damage during transportation; at the same time, provide logistics tracking services, and free replacement for damaged products, ensuring that the gifts received by purchasers are intact and meet the quality requirements of gifting.

Conclusion

The entry of mate tea gourds into the fast-growing health and wellness gift market is not a simple product launch, but the precise matching of product value and market demand, the in-depth integration of process design and gifting scenarios, and the full-link adaptation of customization services and procurement needs. Its core logic is: relying on the natural wellness attributes of mate tea to endow the utensil with core wellness value; through the design of food-grade stainless steel materials and exclusive brewing functions, it meets the health and practical needs of wellness gifts; relying on full-dimensional customization solutions and perfect international quality certifications, it solves the pain points of product selection and customization for purchasers; through precise channel layout and scenario-based marketing, it achieves precise reach of products and the market.
For purchasers in the health and wellness gift market, the mate tea gourd is not only a practical beverage utensil but also a high-quality wellness gift with health attributes, personalized customization, and differentiated advantages. It can cover all gifting scenarios such as business, personal, and holiday, meeting the needs of different customer groups. For the sustainable development of mate tea gourds in the wellness gift market, the core lies in adhering to the quality bottom line, continuously optimizing product design and customization services, keeping up with market consumption trends, and constantly creating differentiated advantages of products, so that the core value of "health and wellness" runs through the entire life cycle of the product.
In the future, with the further popularization of global health and wellness concepts, the demand for the wellness gift market will continue to upgrade. With its natural product advantages and expandable customization space, the mate tea gourd will surely become one of the core products in the wellness gift market, bringing higher product value and market returns to purchasers.